Google Analytics is a free and powerful web analytics service that helps website owners, digital marketers, and businesses track and analyze website traffic and user behavior. This tool provides valuable insights into how users interact with a website, including metrics such as traffic volume, user demographics, devices used, page performance, and user engagement. Google Analytics collects data from your website and presents it in detailed reports, allowing you to assess your website's performance and make data-driven decisions. The service tracks various types of data, such as where users are coming from, how long they stay on the site, and which pages they visit. Additionally, it helps monitor the effectiveness of marketing campaigns by measuring key metrics like conversions, click-through rates, and user actions. With this information, website owners and marketers can optimize their websites, refine marketing strategies, and enhance the overall user experience, ultimately leading to better traffic, higher engagement, and improved conversion rates.