SEO, or Search Engine Optimization, is the process of enhancing a website’s visibility on search engines like Google. The goal of SEO is to improve the website’s ranking in search results, ultimately driving more organic (non-paid) traffic to the site. SEO involves various techniques, including optimizing website content, ensuring a good user experience, and making sure the site’s structure is search-engine friendly. This can include keyword research to identify the most relevant terms users search for, creating high-quality and engaging content, and optimizing page elements like meta descriptions, headings, and images. Technical aspects of SEO also play a role, such as improving site speed, mobile-friendliness, and ensuring that search engines can easily crawl and index the site. Backlinks, or links from other websites, are another important factor in SEO, as they can enhance a site’s authority and trustworthiness. SEO is a long-term strategy, as it requires ongoing adjustments and monitoring to keep up with algorithm changes and industry trends. Overall, effective SEO can significantly improve a website’s reach, performance, and success in the digital space.